Just when you think a product has reached the height of its capabilities, a new formulation comes around and changes the game forever. Case in point: what’s currently happening to concealer. For a long time, concealer has been the product to reach for to mask a blemish or hide dark circles. If you wanted to mix things up, you could opt for a concealer a couple shades lighter than your skin tone to brighten your under-eye area, but that’s about it.
The latest concealer formulation, however, has burst onto the scene and is here to stay. More and more, brands are making their concealers with light-reflecting ingredients, and the result is radiant, glowy skin that makes you look fresh-faced.