Everyone on TikTok Is Talking About the Blanket Coat Trend


What started as a micro-trend in the world of outerwear, blanket coats are now going viral on TikTok, where we’re seeing many fashion conversations unfold. Totême’s signature scarf-jacket—finished with a fringed scarf, chain-stitch embroidered pockets and edges, and a blanket-like wool material—is specifically the cult buy that is landing everywhere on my feed. Perhaps, that is why the piece is sold out practically everywhere and carving itself out as one of the key buys for fall. What’s interesting is that it isn’t a new style this season but one that been brought back from earlier years, but it is officially in its moment.

While Totême’s iconic piece is the most talked-about style on TikTok, the blanket coat trend itself is heating up. Designers including Balenciaga, Tove, and Helsa have their own takes on the trend, with styles including everything from built-in scarves, fringe, and whipstitched trim. Ahead, see more about the blanket coat trend that’s winning out this season.



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